Every Wednesday, Administrative Editor Jordan Breen welcomes a member of the mixed martial arts media into “Press Row” on the Sherdog.com blog. This week, Breen is joined by MMAJunkie.com editor-in-chief Dann Stupp.
With UFC 202 on the horizon, Breen and Stupp take stock of the MMA media climate, specifically the way in which a few major superstars like Conor McGregor dictate journalistic discourse, the positives and negatives of covering a sport so driven by its few drawing cards and what kind of media stories and narratives to reach beyond the hardcore MMA world and touch the mainstream. The two also detail changes in Dana White's public persona and why it is results in clicks and traffic even with the UFC boss less bombastic than ever.
Breen and Stupp also discuss the kind of MMA coverage that website readers complain about the most, accusations of “car crash” journalism as it relates to gruesome MMA injuries or graphic video and the rise of social media in the MMA sphere, the UFC's use of social media metrics and how it impacts the promotion's card structure.
Grab your credential and get a seat in “Press Row.”
The above file can be saved in MP3 format here.
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